Marketing & Customer Intelligence
One view of & to the customer
Our experts support you in the systematic generation of valuable information and subsequently in the development of relevant and new insights about your markets and customers, e.g. in the development of customer value models, marketing-mix modeling, strategic segmentation, development of forecast models for purchasing behavior, early detection of customers at risk, social media analytics, real-time interaction concepts, event-based marketing and campaign management.
MARKETING CHALLENGES
GRAPHIC:
Marketing Decision Hub
b. on SAS Institute AG
Typical questions
- How do we identify customer churn risk at an early stage?
- How do we recognize cross- and up-selling potentials?
- What opportunities for re-targeting do we have and how to unlock them in real-time?
- How can we evaluate unstructured data in an automated way?
- What are the aspects and criteria that distinguish the value of our customers?
- How do we improve effectiveness and efficiency of our campaigns?
- What is the impact of a price increase for customer segment A compared to customer segment B?
- What are the links for event-based marketing and automation?
- How can we improve the response rates of our campaigns significantly?
- How do we exploit one-to-one marketing potentials in mass markets?
- How do we ensure a central and up-to-date view of our customers across channels and touchpoints?
- How do we visualize our marketing and customer insights in a compelling way?
- Which scoring and forecast models are best suited for our business model?
Marketing Intelligence Incentive Workshop
Substance
- In what quality do we possess differentiated knowledge about our market and its competitors?
- How do we systematically and continuously record this knowledge?
- To which extent are we in position to derive action from insights?
Results
- Classification of the marketing intelligence ratio (maturity level) on a scale of 1–10.
- Analyses of strength / weaknesses
- Highlight areas of improvement
- Recommendation of the procedure to systematically exploit the identified optimization potentials
Procedure
- Preparation / Kick-off briefing
- Conduct of 1-day workshop
- Post-processing / documentation of the results
Duration
10 working days from kick-off briefing to delivery of the results
Costs
(all-in)
7'500.00 CHF
Customer Intelligence Incentive Workshop
Substance
- In what quality do we possess differentiated knowledge about our market and its competitors?
- How do we systematically and continuously record this knowledge?
- To which extent are we in position to derive action from insights?
Results
- Classification of the customer intelligence ratio (maturity level) on a scale of 1–10.
- Analyses of strength / weaknesses
- Highlight areas of improvement
- Recommendation of the procedure to systematically exploit the identified optimization potentials
Procedure
- Preparation / Kick-off briefing
- Conduct of 1-day workshop
- Post-processing / documentation of the results
Duration
10 working days from kick-off briefing to delivery of the results
Costs
(all-in)
7'500.00 CHF
